This post was written 9 years ago and therefore may not be as accurate as more recent posts.

In today’s competitive market the best ways to advertise your business is to get on the Internet. In order to show customers that you are a serious and professional business you will need to have a web site which is intuitive and easy to navigate by your first time and repeat customers.

The best way to guarantee any customers is to ensure that your web site is up to date and very user friendly. Having the time and the ability to successfully achieve this may sound a little daunting. This is were affordable web design companies step in. They will design and build a web site which promotes your business in the best light. Having a web site tells a global market all about you, so it needs to look professional, include new features and working links.

Studies carried out have shown that if a web site looks amateurish, with poor navigation, slow loading pages and links which do not work, people will quite simply exit and try another site. Each time this happens you will have lost a potential customers-something any business can ill afford to do.

Web design companies will work with you to ensure they provide you with a web site which meets all of these key factors while being completely unique to your individual business needs. A professionally designed web site can mean the difference between your customers staying to browse your products or services or clicking away.

With so many web design companies it may be difficult to choose which one to go with. It is worth noting that the cheapest does not necessarily mean the worst. There are many cheap web design companies who offer a top rate service building high quality web sites.

In a similar vein don’t be fooled into thinking the more you pay the better the site will be! Opt for web design companies which have proven track records of providing good service. One way to do this would be to use a search engine and type in affordable web design companies and look at the ones on the first page!

Look for up to date information about the company-let’s face it, if their own web site is not up to date it does not give a very good impression as to what you might expect them to do with your site! Also look at other companies which have used them, read testimonials and of course recommendations are always a sign of a good company.

It’s all very well having a web site but unless it has search engine optimisation it will simply sit on the Internet and do nothing! Customers need to know how and where to find you. Choose a web design company which is not only creative but also specialises and understands web marketing and the importance of search engine results is an absolute must if you want your web site to generate more custom for you. Effective web design is not an overnight thing, it evolves over many months and even years. Your investment in affordable web design may well be the difference between your company’s success or failure.

Categories: Web Design

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Paul Delaney

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Paul is the owner of Paul Delaney Design, With a technical background in web design and development Paul has worked with online technology for many years and more specifically in SEO since 2006 both client and agency side. Paul is an industry speaker at the Search & Social Media Marketing course at the University of Salford.

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